Prices of Amul milk across variants in the country will be raised by Rs 2 per litre with effect from May 1 (Thursday), the marketing federation which owns the dairy brand announced on Wednesday citing an increase in input costs in the production of the commodity.
The increase of Rs 2 per litre translates into a range of 3-4 per cent hike in MRP (maximum retail price) which is much lower than average food inflation, the Gujarat Cooperative Milk Marketing Federation (GCMMF) said in a release.
The Anand, Gujarat-headquartered federation markets dairy products under the popular `Amul` brand.
“GCMMF, the marketer of milk and milk products under the brand name of Amul, has increased the prices of fresh pouch milk by Rs 2 per litre effective from May 1, 2025, in all markets across the country,” said the federation.
The federation pointed out that it has not increased the prices of fresh pouch milk since June 2024.
“This price hike is being done due to an increase in input costs of production of milk to our 36 lakh milk producers. Our member unions have also increased farmers` prices in the same proportion over the last year,” said the release.
Following the hike, a 500ml pouch of Amul Gold milk will be available for Rs 34, while a one-litre pouch of the same brand will cost Rs 67 from Thursday in Gujarat, it said.
A 500ml pouch of the `Shakti` variant will now cost 31 in Gujarat, while a 500ml pouch of Cow Milk will be available for Rs 29.
One litre pouch of Buffalo Milk pouch will cost Rs 73, while one litre of `Taaza` pouch will be sold for Rs 55 from May 1, said the release.
Mother Dairy has already hiked prices of liquid milk by up to Rs 2 per litre.
The new prices will be effective in Delhi-NCR, Uttar Pradesh, Haryana and Uttarakhand markets.
“Mother Dairy is constrained to revise the consumer price of its liquid milk by up to Rs. 2 per litre, effective from April 30, 2025. This price revision has been necessitated to address the significant increase in procurement costs, which have gone up by Rs. 4 – 5 per litre over the past few months. The surge in procurement prices is primarily driven by early onset of summer and heatwave conditions,” a Mother Dairy spokesperson said on Tuesday.
The prices of bulk vended milk (toned) has been increased to Rs 56 per litre from Rs 54 per litre. Full cream milk will cost Rs 69 per litre against Rs 68 per litre earlier.
The price of cow milk has been revised to Rs 57 per litre from Rs 56 earlier and double-toned milk will now cost Rs 51 per litre compared to the earlier price of Rs 49.
(With inputs from Agencies)
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